profile

Alex Turnbull

$0 to $5M ARR bootstrapped, solo founder. My new challenge: bootstrapping a new SaaS in public from $0 to $10M ARR in 3 years w/ 50%+ profit margins. Founder & CEO @ GrooveHQ.com & Helply.com šŸ‘‹ I'm Alex, and here's my story in a nutshell: - Founded 3 businesses: one sold for 8-figures, the other valued at $40M+, and my latest is just starting up - Early #buildinpublic founder with Groove’s Journey to 100K blog - Featured in 100+ media outlets šŸ“ˆ $0-$5M ARR without funding with Groove šŸŽÆMy new challenge: Bootstrapping a new SaaS in public from Zero to $10M ARR in 3 years w/ 50%+ EBITDA šŸ’ø Sharing my learnings on building highly profitable, capital efficient, lean, bootstrapped SaaS business What you'll get by subscribing to my newsletter: šŸš€ Actionable tips to grow a profitable SaaS business šŸ“š Education around the future of AI in customer service šŸ”„ Transparent & actionable advice, no fluff šŸ’¼ Exclusive updates on growth Ready to build the highly profitable, capital-efficient, bootstrapped SaaS of your dreams? I’ll be sending a weekly newsletter documenting my journey from Zero to $10M ARR with Helply and business growth tips + tricks - so hit that ā€œSubscribeā€ button!

Featured Post

We’re building two AI SaaS companies to $10M ARR (and sharing it all)

The Zero to $10M Newsletter No fluff. No gurus. Just the full GTM system we’re using to build two SaaS companies to $10M ARR. Learn more here. Hey Reader - Alex here. Over the last year, I’ve been building two new AI products (Helply and InstantDocs) from scratch. No outside funding. No big team. Just a few of us moving fast. We’re aiming to grow both to $10M ARR. But this time, I’m doing something different. Instead of waiting years to share the results… I’m sharing it all live. Every step....

The Zero to $10M Newsletter Scale smarterJoin 300 founders using our playbooks to grow to $10M ARR. Learn more You built Amazon into a trillion-dollar empire. Tuesday, Andy Jassy told 1.56 million of you: "AI does your job better." The loyalty was never mutual: AI is coming for white-collar work faster than anyone expected. Andy Jassy didn't sugarcoat it in his memo Tuesday: "We will need fewer people doing some of the jobs that are being done today." Translation: Your role might not exist in...

The Zero to $10M Newsletter Get the full GTM system we used to scale Groove to $5M ARR and that we're using to scale Helply and InstantDocs to $10M ARR in real-time. Learn more "I appreciate it, Alex. But I have to pay my mortgage…" My best hire walked away from ā€œmillion-dollar equity upside.ā€ $50K more salary won. So did he. I used to believe the SV playbook: Offer equity to attract top talent at below-market salaries. "You'll get rich when we exit," I'd promise. Early at Groove, my first...

The Zero to $10M Newsletter Build alongside me and let's scale to $10M ARR. Every playbook. Every experiment. Nothing held back. Join the Academy šŸ‘‰ Zero to $10M I burned $2M in under 2 years. Not on bad product, pivots, or GTM tactics. On "rockstars" who rotted my company from the inside: First mistake: the $200K rockstar developer. "Give me 6 months to rebuild everything." Month 1: "Just analyzing the codebase." Month 3: "This is more complex than expected." Month 6: "Almost ready to ship...

The Zero to $10M Newsletter Get behind the curtain while we scale to $10M ARR -- in real time. Every playbook. Every experiment. Nothing held back. Join the Academy šŸ‘‰ Zero to $10M "I just want to sell and disappear." The founder across from me was running a $3M ARR SaaS business. Profitable. Growing. 22 employees. And completely miserable: "I can't do this anymore," she said. "Every day feels like I'm drowning in my own success." Her exit strategy was textbook: Find a strategic buyer....

The Zero to $10M Newsletter Swipe my Go-To-Market playbooks (the tech, the copy, the strategy) and join a community of vetted SaaS Founders šŸ‘‰ Zero to $10M Academy A McKinsey consultant just called my $5M ARR business ā€œcute.ā€ His biggest win? A deck about ā€œoperational excellence.ā€ I’m being lectured on Zoom by a professional failure šŸ˜ž The startup advice industrial complex is broken... People with: Impressive credentials Zero operational experience Business ā€œtheoryā€ Are drowning out voices that...

The Zero to $10M ARR Newsletter I've scaled Groove to $5M ARR bootstrapped and will launch 2 new companies in September. I’m starting a private community to share every playbook, strategy, and decision with founders who want to build alongside me... šŸ‘‰ Interested? Just reply to this email and I’ll send you the details. 1,000+ slide playbook. Over 200 hours of research. Every step, decision, and strategy that took Groove from $0 to $5M ARR. And, the new playbook I'm using to launch InstantDocs...

The Zero to $10M ARR Newsletter I'm building two SaaS companies to $10M ARR. Follow along and copy everything I do šŸ‘‰ Zero to $10M ARR When I started Groove, I had two choices. Find a technical co-founder or stay stuck forever. I chose a third option: hire an agency and ship fast. It cost $300K. Everyone said I was insane... But within months, I had momentum, customers, and leverage. The same founders who called me dumb started asking how I did it. Here’s what they don’t tell you: The founder...

The Zero to $10M ARR Newsletter Most founder communities are noise. This one gives you answers. šŸ‘‰ Zero to $10M ARR Academy Real tactics. Weekly coaching. Private access to the playbooks behind Helply, InstantDocs, and Groove. No fluff. Just a clear path to profitable, sustainable SaaS growth. Learn more here. ā€œGo big or go homeā€ is dead. We’re not chasing unicorns. We’re building assassins. Here’s how we’re doing it (and the real numbers behind it).... The Old World of Software The VC...

The Zero to $10M ARR Newsletter Want to see how I'm launching and scaling two SaaS companies in real time? I'm creating a community + coaching program to teach everything I know to bootstrapped founders scaling from zero to $10M ARR. It's called the Zero to $10M ARR Academy. No theory. No fluff. Just what’s working right now. Come join us. You took a $50K pay cut for startup equity. The VCs are counting on that. Here’s what they know that you don’t... Last year, a friend called excited: Head...