profile

Alex Turnbull

$0 to $5M ARR bootstrapped, solo founder. My new challenge: bootstrapping a new SaaS in public from $0 to $10M ARR in 3 years w/ 50%+ profit margins. Founder & CEO @ GrooveHQ.com & Helply.com 👋 I'm Alex, and here's my story in a nutshell: - Founded 3 businesses: one sold for 8-figures, the other valued at $40M+, and my latest is just starting up - Early #buildinpublic founder with Groove’s Journey to 100K blog - Featured in 100+ media outlets 📈 $0-$5M ARR without funding with Groove 🎯My new challenge: Bootstrapping a new SaaS in public from Zero to $10M ARR in 3 years w/ 50%+ EBITDA 💸 Sharing my learnings on building highly profitable, capital efficient, lean, bootstrapped SaaS business What you'll get by subscribing to my newsletter: 🚀 Actionable tips to grow a profitable SaaS business 📚 Education around the future of AI in customer service 🔥 Transparent & actionable advice, no fluff 💼 Exclusive updates on growth Ready to build the highly profitable, capital-efficient, bootstrapped SaaS of your dreams? I’ll be sending a weekly newsletter documenting my journey from Zero to $10M ARR with Helply and business growth tips + tricks - so hit that “Subscribe” button!

Featured Post

Zero to $10M ARR: The Blitzscaling Era for SaaS is over.

Zero to $10M ARR January 7th, 2025 The Blitzscaling Era for SaaS is over. ↓ Welcome back to issue #28 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Dec 31st - Jan 7th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Deep Dive: The Blitzscaling era of SaaS is over. We're taking a look at the new SaaS...

Zero to $10M ARR December 31st, 2024 Does less humans = more value? Is AI-first operations fixing broken math? If you’re asking Klarna, it is. ↓ Welcome back to issue #27 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Dec 24th - Dec 31st. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Deep Dive: Last week,...

Zero to $10M ARR December 24th, 2024 Why I turned down every VC check for 12 years to bootstrap to $5M ARR ↓ Welcome back to issue #26 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Dec 18th - Dec 24th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Deep Dive: Today I'm taking an honest look at why I think...

‘Your team is only 5 people?’ she smirked. We had just crossed $4.3M ARR with 47% profit margins. She had 200 employees and a fresh $50M round. I had a coffee in hand and a simple rule about spending money. Guess which company is actually profitable? The conversation happened 3 years ago and I still remember it like it were yesterday. It went like this: Her: “What’s your burn rate?” Me: “We don’t have one. We’re profitable.” Her: “Oh… but how will you scale?” I had to laugh. Because here’s...

Zero to $10M ARR December 18th, 2024 The old startup model is dead. We're all in the fashion/show/brand business now And what to do about it... ↓ Welcome back to issue #25 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Dec 11th - Dec 18th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Deep Dive: Today we...

Zero to $10M ARR December 11th, 2024 "How the f%ck are we ever going to compete and win?" How to win in SaaS when everything feels like a gamble ... ↓ Welcome back to issue #24 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Dec 5th - Dec 11th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Deep Dive: Today...

Zero to $10M ARR December 4th, 2024 The Unicorn Chase Era for SaaS is over. Here's why and what comes next. ↓ Welcome back to issue #23 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Nov 27th - Dec 4th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Weekly Deep Dive: The Unicorn Chase Era for SaaS is over....

Zero to $10M ARR November 27th, 2024 I spent $12.5k on cold outbound over the last 45 days. And today we’re shutting down the campaign. Here’s the results and here’s why 👇 ↓ Welcome back to issue #22 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Nov 20th - Nov 27th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to...

Zero to $10M ARR November 20th, 2024 I was offered $16M to sell Groove... ↓ Welcome back to issue #21 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Nov 14th - Nov 20th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Weekly Deep Dive: I turned down $16M when I was approached by a PE firm who was interested...

Zero to $10M ARR November 13th, 2024 The 7 most evil GTM tactics for B2B SaaS ↓ Welcome back to issue #20 of the Zero to $10M ARR Newsletter. Here's what we have on the docket for today: Helply's Vitals: The rundown of our make-or-break metrics from Nov 6th - Nov 13th. Weekly Beats: Here we recap Helply's most important "A Ha" moments and "Oh Sh*t" challenges from the last week on Our Journey to $10M ARR. Weekly Deep Dive: Today I'm breaking down the 7 most evil GTM tactics for B2B SaaS and...